My Portfolio

Developed a marketing proposal for Starbucks’ Pumpkin Spice Latte, including a situational analysis, marketing objectives, target strategy, forecasting, implementation, and performance measurement. The project focused on applying marketing strategy to strengthen a well-established seasonal product.

Created a digital marketing strategy for Campusly, a customizable college lifestyle subscription brand. The project included customer personas, competitor and social media analysis, SEO strategy, brand positioning, content development, and promotional concepts designed to reach college students and parents.

Researched the lack of inclusive shade ranges in the beauty industry and its impact on branding, consumer trust, and marketing. The project compared Fenty Beauty’s inclusive 40-shade foundation launch with Tarte’s limited 15-shade launch, examining how product inclusivity can shape consumer response, brand reputation, and marketing success.

Conducted a marketing research study for Terracotta Pottery Studio to explore brand awareness and customer retention among WSU students. Using survey data, I analyzed student perceptions, social media habits, and barriers to visiting, then developed recommendations to strengthen the brand and increase student engagement.